德勤:物联网带来的变化(英文 17 页)

    2015-12-21

德勤:物联网带来的变化(英文 17 页)


The more things  change-Value creation, value capture, and the Internet of Things


Most “things,” from alarm clocks to Zambonis, the human body includ-ed, have long operated largely “dark,” with their location, position, and functional state unknown or even unknowable. No longer, thanks to the Internet of Things (IoT), a suite of technologies and associated business pro-cesses that allow us to track and count, observe and identify, evaluate and act in circumstances heretofore effectively invisible and beyond reach. 

In relaxing many of the constraints that have traditionally defined fundamental business processes, the IoT demands that we revisit the two defining questions of strategy: how to create value, and how to capture it.

We have concluded that how companies create value has changed profound-ly. A tennis player no longer values her racquet solely in terms of the stiffness of the frame, the string tension, and its weight and balance, but also—in the case of Babolat’s Play and Connect racquet—as a source of information about her tennis stroke and how to improve it.1 In other words, it is not merely the features of a prod-uct or service that create differentiated value—it is information about that product or service. And information, we argue, creates value very differently than do prod-ucts or services.

How companies capture value remains largely the same, a function of competi-tive position and competitive advantage. Companies that control the flow of infor-mation in the value creation process enjoy competitive positions that are likelier to afford better opportunities to capture value from other participants in their ecosys-tem. In other words, they know where to play.  Companies that differentiate the way in which they control the flow of information from other companies with similar positions enjoy a competitive advantage. In other words, they know how to win.

IoT technology is creating opportunities in unexpected places and ways, includ-ing Internet-connected wearable fitness monitors, insurance policies, pill bottles that know when you’ve opened them, retail supply chains, and, yes, tennis racquets. We hope you will agree that embracing the new challenges of information-based value creation without abandoning the time-tested tools of value capture—where to play, and how to win—is a powerful firs


[报告关键词]:   物联网  
合作共赢,共创未来

需要行业分析相关资料和报告?

每年为数千个企事业和个人提供专业化服务;量身定制你需要的行业分析的资料和报告

相信我们!企业客户遍及全球,提供政府部门、生产制造企业、物流企业、快消品行业专业化咨询服务;个人客户可以提供各类经济管理资料、商业计划、PPT、MBA/EMBA论文指导等。

点此填写您的需求

15+年的经验,值得信赖

可以QQ联系我们:896161733;也可以电话:18121118831

**涉及个人信息严格保密,敬请放心

商务服务

可以微信或者电话联系:18121118831

商业计划书

商务文档撰写

提供商业计划书、投资计划书咨询、撰写和指导

点击查看详细

可行性研究报告

商务咨询业务

服务企业、政府和投资者,提供各个产业可行性研究报告撰写和咨询服务

点击查看详细

物流产业园区规划

商务咨询业务

为企业提供物流园区规划咨询,包括市场调研、可行性、总体战略和运营规划等等

点击查看详细

PPT设计制作

商务PPT制作

商业计划书是一份全方位的项目计划,它从企业内部的人员、制度、管理以及企业的产品、营销、市场等各个方面对即将展开的商业项目进行可行性分析(包含论文PPT)。

点击查看详细