| |
→
摘 要
我国现代酒店业的飞速发展是我国改革开放最辉煌的成果之一。特别是近些年，旅游业得到了空前的发展，同时带动了旅游产业持续增长。酒店的发展与旅游事业、经济的发展、人们文化素质的提高息息相关。
××作为中国旅游业的大省，特别是国家开发西部的政策指导，西南无疑存在客源的巨大优势。同时，加入WTO以后，酒店业加快了与国际接轨的速度，朝着集团化、品牌化、网络化、专业化飞速发展，更需要具有相当知名度和管理经验的酒店管理公司入驻西南，带动西南酒店业的发展。
本文着重分析了××省酒店市场，结合建国国际酒店管理公司的实力，分析了如何确立目标市场，并根据目标市场建立营销目标，营销策略，为建国国际酒店管理公司在××市场的进一步发展奠定了坚实的基础。
关键词：建国国际 酒店管理 ××市场 营销
JIAN GUO INTERNATIONAL HOTELS SI CHUAN MARKETING STUDY
Graduate Student: Song Hongrui Supervisor: Li Yongtai
Abstract
The development at top speed of our modern hotel industry is one of the most brilliant achievements regarding open-door policy. Especially these years , with the tourism develop quickly, tourism industry has been brought a sustained growth. The development of hotel is related closely with tourism, economy, customer culture quality.
Sichuan province which is a main tourism province, it is no doubt there is big resource of customers especially after China launch developing west policy. On the hand, with China entry into WTO, hotel industry tends to jointly-controlled business, focus on trademark, widely use internet and specialize. Therefore, it is the right time that the hotel management company which is well-known and rich for management experience enter into west-south China, bringing west-south hotel development as well as .
The thesis focus on analyzing Sichuan hotel marketing basis of Jian Guo International Hotels, giving us some results such as how to establish object market, how to set up marketing goals, marketing strategies, and so on. It is a good foundation for Jian Guo International Hotels’ further development in Sichuan market.
Key Words: Jian Guo International Hotel Management
Sichuan Market Marketing
|
| |
论文字数：45000 字 论文价格：52.1 元 |
| 『需要这篇论文，详细联系方法』 [ 直接Email联系]
|
| |
| |
| |
| |
|