内容提要
中国已经成为世界上最大的服装生产国，如何在激烈的市场竞争中，打造中国的国际品牌、并利用中国的品牌进行国际化经营已经成为一个为广大中国服装企业所关注的重要话题。
本文从中国服装企业品牌国际化必要性出发，分析我国服装企业品牌国际化经营的现状和存在的问题，然后针对存在的问题提出相应的对策措施

关键词：服装企业、品牌、品牌国际化、竞争力

Abstract 
China has become the world's largest garment-producing countries, how fierce competition in the market, creating China's international brand and to make use of China's brand of international operations has become a vast number of Chinese clothing enterprises to the concerns of the important topics. 
This paper from China's garment enterprises of the necessity of international brands, analysis of China's clothing brand international operations and the status of the existing problems, and then raised the issue in light of the existing measures accordingly 

Key words: clothing enterprises, brand, brand international competitiveness